Fuck Me? No. Fuck You.


This morning, Microsoft made waves with a big move: they’re pulling out of CES. Frank Shaw, Microsoft’s head of communications, made the announcement on the company blog, noting that this year’s CES (which is in a few weeks) would be the last one featuring both a Microsoft keynote and even a Microsoft booth.

Like Apple before them, Microsoft apparently decided to move on from the notion of a big conference dictating their early year news and release cycle. Or that’s how Shaw framed it, at least:

We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.

But wait.

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